In today’s world you can’t just rely on paid leads to be successful, your delivery on a great customer promise has to be so good, that your customers not only come back to you, they bring others. When done well, your customers are organically growing your market share for you. Creating a customer salesforce is … Continue reading
Tagged with word of mouth …
Position your brand to join the conversation in the marketplace
Smart brands work with trend setters and opinion leaders to position their brand to become part of the conversation in the marketplace. While 70% of people trust what they hear from peers, only 15% trust advertisers. In fact Harvard Business Review cites, the net promoter score, that is the word of mouth measure, is the … Continue reading
Thought Leaders Circle 