Tagged with Sydney brand consultancy

Etsy, community marketplaces and the value of scarcity

Etsy – the spoof video In today’s mass commodity market,  many things, many cheap things, look the same. Consumer preference is moving away from a manufacturing economy towards one that is based on a community marketplace, like the shift from mass market brands on the supermarket shelf to farmers markets. In the community driven marketplace, … Continue reading

Cheap Chinese imports versus your quality brand

I was recently conversing with a business owner who had watched the fall and fall of his wholesaling business as Chinese factories with web based shop fronts smashed his market share ….not an unfamiliar story, I have heard it all before. When you look, you find an Achilles’ Heel in Chinese manufacturing, and over time, … Continue reading

Why ‘good enough’ brands are often better

Profound shocks to the world, bring shifts in social norms and value systems. Since the Global Financial Crisis we have been transitioning from an age of plenty to an age of adversity, with this has come a major change in the way we perceive value and in our perceived needs. The movers and shakers of the … Continue reading