In today’s market of radical innovation, a brand is under constant challenge to relaunch itself to the marketplace and existing customers. With that in mind, it is important to know how to launch innovation and start ups in the market place, without exhausting your resources. Going out to the wider market can be an expensive … Continue reading
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Patents – protectors of brand value
Wrapping up your business and brand value into a legal entity, which can be protected and resold is critical to building shareholder value. This is the strategy of the world’s leading brands, who increasingly believe patents and trademarks are to be developed, licensed or sold. In doing so, the value created from the research and development … Continue reading
Selling creative ideas to the number guys
One thing that has struck me about the truly gifted creatives is how weak their concept of money is. How their creativity drives attraction and commerce, yet the way the money system works they don’t seem to get much of a clip on the ticket. Further, creativity is a right brain construct where as money … Continue reading
Taking your brand through the business life cycle
Design to grow A well designed brand can grow with your business, morph to fit new market opportunities, whilst always staying true to its core values. Branding work is never complete, it needs to evolve with your business as it moves through its maturity curve. Before moving into the planning stage, take the time to … Continue reading
Thought Leaders Circle 