Tagged with social enterprise …

Brands with well being, social and environmental values are disrupting the marketplace

A greater sense of personal responsibility is redefining the way your customers perceive value. Personal responsibility, and the social kudos that comes from personal responsibility, is making a profound difference in the way customer’s buy and attach to a brand. People are looking to make a contribution to the world with their brand of choice. … Continue reading →

Using social media and events to drive business development

It is interesting talking to the new era of business developers in my professional network about the cunning and at times brilliant ways that social media, both personal and business, drive business opportunity. Only this week I heard a business development executive lament the “old world thinking” of her employer, who still sees business development … Continue reading →

E-tailer hits first years sales targets in the first three months – lessons in success by Warby Parker

When business students David Gilboa and Neil Blumenthal, pondered why eye glasses cost as much as an iphone, they were challenging how value was created in that category. Their research uncovered a “fat” and complacent sector, with 3 to 5 times mark up on the cost of goods, monopolized by 3 big giants who were … Continue reading →

The way you make me feel, and the brands we love

The fundamental driver of brand value today, comes back to one simple principle, customers know ‘how they spend money, creates the world around them’. They just don’t want to get their needs met, they want to connect to a purpose greater than themselves. Brands that reign supreme today, are brands that build emotional connections and … Continue reading →

Creating social capital for your brand

While reading an article by Christine M. Riordan and Kevin O’Brien (thanks guys) on the importance of social contracts and social capital to create great teamwork, I turned my mind to the value of creating social contracts and social capital in customer communities. Social capital, until now has meant, kudos, by associating our social image … Continue reading →

Behavioural data allows the brand to wrap itself around the customer’s needs- the Movenbak case study

Watch out for Movenbank who is negotiating entry into retail banking into the US and Australia, with an offer that opens up more choice, that will be deliciously simple for customers and could be dangerously effective for retail banks. Here it is a business model that depends on customer insights at the front end of … Continue reading →

Clean air, fresh food and pure water increase brand value

After decades of unbridled economic growth, China’s worsening air pollution, cost the country $112 billion in 2005 in lost economic productivity, according to the Massachusetts Institute of Technology Climate Spectator. I only received this staggering news yesterday, why they quote the 2005 figure in 2012, I am not sure, but if this is true, we can expect the … Continue reading →

Mavens – finding those who carry the message of your brand

In Malcolm Gladwell’s book, The Tipping Point, he talks about the spread of new ideas and behaviours, as creating a social epidemic. For marketing this means creating a viral brand, one that spreads through word of mouth and trend setting. Certainly in the post mass media era, if your brand does not have some viral … Continue reading →