Tagged with seth godin

Thought Leader Seth Godin

It is hard to believe that some leading brands have still not acquainted themselves with the genius of Seth Godin. His book Purple Cow talks of the collapse of the TV mass industrial complex and the rise of brands through social networks. He is talking about memes which he renames the ideas virus and word … Continue reading

brands to get people talking

Branded Dialogue is both one to one, crm communication and many to many, using branded content in social media. As Seth Godin  says in his book, Purple Cow, to build market share a brand needs to be “remark” able. Even Coke cans talk these days. This one jumped up to say “hello” on my facebook … Continue reading