Tagged with resonant

Clean air, fresh food and pure water increase brand value

After decades of unbridled economic growth, China’s worsening air pollution, cost the country $112 billion in 2005 in lost economic productivity, according to the Massachusetts Institute of Technology Climate Spectator. I only received this staggering news yesterday, why they quote the 2005 figure in 2012, I am not sure,  but if this is true, we can expect the … Continue reading

Does brand confusion kill your sales results?

I would say, if you cannot answer this question, than most likely, ‘yes’, confusion is killing your sales results. Brand confusion, does not usually reside in one place, if it is there, it is often at every touch point ie: advertising, communication, service and sales experience. All these touch points are opportunities to clearly articulate … Continue reading

Your face to the world is your brand

Hearts and Minds research has uncovered customers struggle with brand credibility when a brand is merely eye candy or worse still, a string of syrupy hyperboles. The face of the brand needs to be both authentic and resonant. A strong brand, like a great leader, faces the world – with a clear and robust value … Continue reading