Utes in the Paddock, Art as a people magnet, attracts over 60,000 visitors a year, at an day value of $129 a day, and has an economic value of $7,740,00 per year to the Central NSW region. This is a brilliant brand concept that conveys the identity of Central NSW culture through a powerful brand … Continue reading
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The traits that create high performing companies
Model excellence if you want the shortest path from A to B, by adopting the traits that create high performing companies. Here are the key traits from a number of sources, Harvard Business Review, Forbes and Accenture, integrated and condensed down into one hard hitting list, to be brain food for business leaders. The key … Continue reading
Building a brand’s emotional connections builds your business
Brand intimacy and emotional connections are buzz words, that are often used and seldom understood. Time and time again, we hear how critical they are for business success. Most businesses, dare I say 98%, do this as an unconscious competence or not at all. Emotional connections create a more human way of doing business and … Continue reading
The secret life of an online shopper story 1
I am an online customer. When I want a product, I first google to do my research. I will search by need or product category and then, either drill down into the product and service explanation, or check out customer forums to make my decision. This year almost all my purchases were online…I bought a … Continue reading
The way you make me feel, and the brands we love
The fundamental driver of brand value today, comes back to one simple principle, customers know ‘how they spend money, creates the world around them’. They just don’t want to get their needs met, they want to connect to a purpose greater than themselves. Brands that reign supreme today, are brands that build emotional connections and … Continue reading
Brands that are felt are the brands that are seen
So often people think media when they think promotion, and their concept of great advertising is based on this idea, “if you keep repeating something, finally people will be brainwashed and give in”. The average American is exposed to 3,000 advertising messages a day. The impact of this advertising is so overwhelming that our brain … Continue reading
Fuzzy brands and the decline of Sony
In April 2012, Sony had doubled its projected net loss for 2011 to 520 billion yen, Sony’s fourth year of consecutive losses. So where did this master of consumer electronics, communications and information technologies loose its way? Sony is besieged by competitive challenge. While Chinese and Korean manufacturers snap at Sony’s ankles, commoditizing Sony’s baseline … Continue reading
Your frontline as co creators of the brand- see how it has made Lululemon the darling of analysts
They stand at the moment of truth, listening to and managing the customer, day in and day out. They often understand intimately the pedals and breaks to a customer sale or a great customer experience. Their buy in to the brand is critical for its successful execution. All this and still, many businesses fail to … Continue reading
Brand royalties and licensing branded content, revenue streams for the future
Beyonce Commercial Check out this award winning campaign based on branded content, where the American Express brand links card holders to their passions. The content was designed to generate digital connections by introducing card holders, to events and experiences. There is no doubt that, in this world of multiple platforms, social media, and user generated … Continue reading
Brands that succeed in social media need to undergo a power shift
Like any change in the “go to market” strategy of a business there is an inevitable change in the alignment of power within the organisation. Just as product siloed organisations typically failed in their efforts to align themselves around customer segments, today sales and marketing executives fear to unleash themselves into the power shift required … Continue reading
