Tagged with performance culture

Fuzzy brands and the decline of Sony

In April 2012, Sony had doubled its projected net loss for 2011 to 520 billion yen, Sony’s fourth year of consecutive losses. So where did this master of consumer electronics, communications and information technologies loose its way? Sony is besieged by competitive challenge. While Chinese and Korean manufacturers snap at Sony’s ankles, commoditizing Sony’s baseline … Continue reading

Brands, not everything that counts can be counted

When the left brainers get near branding, the first thing they want to do is create a system with measurable outputs. So dependent are they on creating a hard science, that they often start to dictate the brand’s destiny. “If we can’t measure it using these algorithms, is shouldn’t be done!”, they argue. They are … Continue reading