Tagged with marketing

Brands that are felt are the brands that are seen

So often people think media when they think promotion, and their concept of great advertising is based on this idea, “if you keep repeating something, finally people will be brainwashed and give in”. The average American is exposed to 3,000 advertising messages a day. The impact of this advertising is so overwhelming  that our brain … Continue reading

Brands that leverage the “sharing economy”

Sharing takes us back to the roots of economics where interdependencies with others, improves the quality of our life. Sharing  and collaboration is an elementary part  of herd culture, and humans are creatures of the herd. Sharing, or collaborative consumption, is part of a new trend that is powered by our ability to source our … Continue reading