Given that strategic initiative and change is daily, if not minute by minute, a business needs to be highly creative, if it is to keep pace in this hyper competitive marketplace. Creativity is at the heart of innovation and change, and to be creative your business needs to attract employee entrepreneurs. Creativity is not simply … Continue reading
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Small players disrupt the ‘big brand’ dominance
Everyone loves an underdog comes good story and in today’s market, with crowd funding technology and our appetite for creativity and the unique, there has never been a better time for someone to make it big, on a whim and a prayer. The “big is better” dominance is starting to dissipate as small boutique players … Continue reading
Why a branded concept will increase your sales
Utes in the Paddock, Art as a people magnet, attracts over 60,000 visitors a year, at an day value of $129 a day, and has an economic value of $7,740,00 per year to the Central NSW region. This is a brilliant brand concept that conveys the identity of Central NSW culture through a powerful brand … Continue reading
Product and service brands morph into branded platforms – like Nike+
Not many business concepts hit me with the potential of the branded platform, where brands come together to create value they could not deliver on their own. We are all familiar with Apple Itunes store, but what about the other brands that are mobilising themselves to be a conduit for even greater value, by becoming … Continue reading
Cheap Chinese imports versus your quality brand
I was recently conversing with a business owner who had watched the fall and fall of his wholesaling business as Chinese factories with web based shop fronts smashed his market share ….not an unfamiliar story, I have heard it all before. When you look, you find an Achilles’ Heel in Chinese manufacturing, and over time, … Continue reading
So where is the next round of business growth coming from?
In this climate of disruption, a business can no longer sit in cruise control, tweaking their business model from year to year. The pillars of the old economy, pre the internet, have been toppled or have been shaken to their core. Markets are changing shape and game changing business models are side swiping blind sighted … Continue reading
E-tailer hits first years sales targets in the first three months – lessons in success by Warby Parker
When business students David Gilboa and Neil Blumenthal, pondered why eye glasses cost as much as an iphone, they were challenging how value was created in that category. Their research uncovered a “fat” and complacent sector, with 3 to 5 times mark up on the cost of goods, monopolized by 3 big giants who were … Continue reading
The secret life of an online shopper story 1
I am an online customer. When I want a product, I first google to do my research. I will search by need or product category and then, either drill down into the product and service explanation, or check out customer forums to make my decision. This year almost all my purchases were online…I bought a … Continue reading
Picking a strategic segment for your launch
In today’s market of radical innovation, a brand is under constant challenge to relaunch itself to the marketplace and existing customers. With that in mind, it is important to know how to launch innovation and start ups in the market place, without exhausting your resources. Going out to the wider market can be an expensive … Continue reading
5 strategies to protect your brand from competitive disruptive innovation
Disruptive innovations are creating what Seth Godin refers to as “remarkability”, a product and service so outstanding, we feel compelled to talk about it and share it with others. While Apple’s ipod, and ipad are disruptive technologies we all know well, there are many other game changers that are radically changing the way brands create … Continue reading
