See Deepak Chopra’s address to Google on the power of personal consciousness and team consciousness in creating business value. This is a must see and a hopeful and empowering message about conscious business. Deepak teaches The Soul of Leadership at the Kellogg School of Management. ( Yes, yes and yes to Deepak’s world view ) … Continue reading
Tagged with leadership …
Taking the value chain of the brand into a branded community
Social Media opens up a brand’s sphere of influence and creative energy, beyond the confines of the business boundaries, out into the larger community. To do this, a brand’s presence in social media has to have the X factor, which marketers call social capital. So let us take a look at this allusive thing called … Continue reading
Your frontline as co creators of the brand- see how it has made Lululemon the darling of analysts
They stand at the moment of truth, listening to and managing the customer, day in and day out. They often understand intimately the pedals and breaks to a customer sale or a great customer experience. Their buy in to the brand is critical for its successful execution. All this and still, many businesses fail to … Continue reading
A brand with focus, embeddedness and adaptability, will win
These are the principles that define the Great Repeatable Models in business according to Chris Zook, partner at Bain and Co. (Thanks Chris!) Digging a little deeper and looking through the window of brand strategy, I decided to ponder Zook’s principles of greatness and consider the implications for brand planning and design. So here they … Continue reading
Invest in brands where CEO’s care for customers
Whenever I hear people talking about the dark side of capitalism, I turn to the principles of Warren Buffet, which remind me, that the best of human nature can bring immense success. In his letters to his investors, Buffet shares that he invests in companies where CEO’s care about customers. Buffet has found the genuine … Continue reading
A successful brand is persistently consistent and consistently persistent
Not sticking to the plan is more often than not, the root cause of business failure. Conventional wisdom has it: Business shareholders, who loose money in between boom and bust cycles, are those that break their strategy. Small business strategists say, the key reason small business fails, is that they simply did not have enough … Continue reading
CEO candor, a leading indicator of profitability
L.J. Rittenhouse is an investor relations, communication specialist who advises CEO’s on ethical communication. During her time focusing on CEO communication, Rittenhouse has uncovered the correlation between candor and profitability, which she develops in an annual benchmarking known as CEO Candor Rankings. In short, those companies led by CEO’s with high candor were high … Continue reading
3 qualities of a leader: humility, passion and resilience
Let us delve a little deeper into those three principles, so we may all have a chance to practice them. Humility Almost every religion and spiritual practice talks about the return to humility before human transformation can occur, this is also true of business. Humility is about being right sized in the world, without a … Continue reading
