Unless we create a culture of innovation, our business will be left behind. This requires the knowing of what to do and the ability to do it. Easy to say, not easy to do, in fact 70% of corporate initiatives fail to be initiated. (or so says Michael Jarrett, a Professor of Organisational Behaviour at … Continue reading
Tagged with internal brand …
Your frontline as co creators of the brand- see how it has made Lululemon the darling of analysts
They stand at the moment of truth, listening to and managing the customer, day in and day out. They often understand intimately the pedals and breaks to a customer sale or a great customer experience. Their buy in to the brand is critical for its successful execution. All this and still, many businesses fail to … Continue reading
A brand with focus, embeddedness and adaptability, will win
These are the principles that define the Great Repeatable Models in business according to Chris Zook, partner at Bain and Co. (Thanks Chris!) Digging a little deeper and looking through the window of brand strategy, I decided to ponder Zook’s principles of greatness and consider the implications for brand planning and design. So here they … Continue reading
A model to link the emotional connection of the brand, to the data in your business
How well does your business use the intelligence it gathers at its branded interface? Do you harvest information from social media? Do you understand how customer relationship management data can be used by the business? Do your customer metrics, link to the business metrics? Most importantly, is this all built around the emotional connections to … Continue reading
Building emotional connections with employees
When you have the right people in place, you need an internal brand to get them to buy into and support the vision. Mission Statements and operational plans rarely touch the hearts and minds of employees. In order for your team to understand how to walk the talk of the business, you need to create … Continue reading
Most business failure comes from the inability to execute strategy
There are many traits of failure that can be avoided through a carefully designed internal brand. One of the first signs of failure is the passive resistance in an organisation to embrace the strategy. Passive resisters believe that through inaction “this too will pass”. Resistance is created from a number of sources. Not grounding the … Continue reading
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