Tagged with failure

Fuzzy brands and the decline of Sony

In April 2012, Sony had doubled its projected net loss for 2011 to 520 billion yen, Sony’s fourth year of consecutive losses. So where did this master of consumer electronics, communications and information technologies loose its way? Sony is besieged by competitive challenge. While Chinese and Korean manufacturers snap at Sony’s ankles, commoditizing Sony’s baseline … Continue reading

The lessons from Kodak’s pending bankruptcy

Kodak created the digital camera, but refrained from investing in it early enough because it made most of its profits from the sale of developing chemicals. Kodak is an example of a business that froze when the market moved around them. Compare the commercial destinies of Kodak and Apple. In 1997 Kodak had a market … Continue reading