Not many business concepts hit me with the potential of the branded platform, where brands come together to create value they could not deliver on their own. We are all familiar with Apple Itunes store, but what about the other brands that are mobilising themselves to be a conduit for even greater value, by becoming … Continue reading
Tagged with execution …
using personal brand ambassadors to build your brand
In the marketplace of social media, personal brand ambassadors are moving centre stage. In the search for authenticity, a brand needs to have more than a single voice for the brand, it needs a series of talking heads and beating hearts to amplify your brand through waves of social media. These personal brands are not … Continue reading
The traits that create high performing companies
Model excellence if you want the shortest path from A to B, by adopting the traits that create high performing companies. Here are the key traits from a number of sources, Harvard Business Review, Forbes and Accenture, integrated and condensed down into one hard hitting list, to be brain food for business leaders. The key … Continue reading
Using ‘community’ and ‘play’ to build a conscious and valuable business
See Deepak Chopra’s address to Google on the power of personal consciousness and team consciousness in creating business value. This is a must see and a hopeful and empowering message about conscious business. Deepak teaches The Soul of Leadership at the Kellogg School of Management. ( Yes, yes and yes to Deepak’s world view ) … Continue reading
The greatest predictor of failure ” Quickened pulse and self delusion”
As a creative right brainer, I often marvel at the cool headed logic of an enlightened left brainer, and none more so than, Warren Buffett. Buffett’s genius is referenced throughout this blog (thanks Warren!). Recently I have been reading Buffett’s biography The Snowball, hoping some of his genius will rub off on me. I note … Continue reading
Get your brand in front of the market or be run over
Unless we create a culture of innovation, our business will be left behind. This requires the knowing of what to do and the ability to do it. Easy to say, not easy to do, in fact 70% of corporate initiatives fail to be initiated. (or so says Michael Jarrett, a Professor of Organisational Behaviour at … Continue reading
Positive affect and why nothing succeeds like success
Winning is not about being first or better than, it is about achieving your goals in a competitive marketplace. And while it is good to keep your eye on the strategy, you also have to have the internal resources embedded in your people and culture to keep on winning. Here are some tips on winning, … Continue reading
The secret life of an online shopper story 1
I am an online customer. When I want a product, I first google to do my research. I will search by need or product category and then, either drill down into the product and service explanation, or check out customer forums to make my decision. This year almost all my purchases were online…I bought a … Continue reading
The growth strategy and the pain of change
Do you know what your customers want, but feel it is too far out of your business comfort zone to give it to them? Doing something new often involves standing in the pain of change…. it involves being vulnerable, letting go of the comfort of the status quo, and experiencing the risk of doing it … Continue reading
How the brand becomes the connection between two individuals
Relationships between individuals in business, have both a business promise and a brand promise. The business promise focuses on the tangible exchange of value, while the brand promise is a far more subtle, and often an unconscious need. It is important that the brand and business promise between yourself and an individual reflect the greater … Continue reading
