Angela Ahrendts, the CEO of Burberry, thinks that the language of business is no longer English, she believes the language of business is social. She goes on to say that until we “feel felt” by each other, we will not be in a trusting relationship. Right on Angela! Social language is the way to feel felt … Continue reading
Tagged with employee brand …
How your brand is your growth strategy – with examples from IBM’s Smarterplanet
A brand in its most essential form, is the value generating qualities of the business that drives margin over the cost of goods and services. It is also the set of emotional connections, which have a transformative promise in your customers’ lives. By using the brand plan as a road map for growth, your business … Continue reading
A brand with focus, embeddedness and adaptability, will win
These are the principles that define the Great Repeatable Models in business according to Chris Zook, partner at Bain and Co. (Thanks Chris!) Digging a little deeper and looking through the window of brand strategy, I decided to ponder Zook’s principles of greatness and consider the implications for brand planning and design. So here they … Continue reading
Invest in brands where CEO’s care for customers
Whenever I hear people talking about the dark side of capitalism, I turn to the principles of Warren Buffet, which remind me, that the best of human nature can bring immense success. In his letters to his investors, Buffet shares that he invests in companies where CEO’s care about customers. Buffet has found the genuine … Continue reading
Why are branded concepts the pointy end of the brand?
One thing every good brand planner knows is, “we do not see with our eyes, we see with our heart”. Our heart and our unconscious mind first see concepts. Branded concepts, which some people call ads, are the nano second take, which draw the customer in. A strong concept is based on the emotional connections to … Continue reading
Building emotional connections with employees
When you have the right people in place, you need an internal brand to get them to buy into and support the vision. Mission Statements and operational plans rarely touch the hearts and minds of employees. In order for your team to understand how to walk the talk of the business, you need to create … Continue reading
Most business failure comes from the inability to execute strategy
There are many traits of failure that can be avoided through a carefully designed internal brand. One of the first signs of failure is the passive resistance in an organisation to embrace the strategy. Passive resisters believe that through inaction “this too will pass”. Resistance is created from a number of sources. Not grounding the … Continue reading
