Our hyper competitive marketplace is both creating and destroying brand value at a greater pace than ever before. The spikes and troughs of shift in brand value of the world’s most valuable brands have never been so tumultuous and precipitous. These shifts in brand values and market capitalisation have been tracked by Hearts and Minds … Continue reading
Tagged with ecosystems collaboration …
External engagement- why it is important to take your brand beyond traditional business boundaries
We are moving into a world based on ecosystems, where machines talk to each other, and the information world of one business moves like cogs of a machine working with the information world of other businesses. Collaboration has become so much more than human teamwork, it is now about value proposition and system design, allowing … Continue reading
