Influencers are critical players to amplify the drop of one customer transaction, to the ripple effect of opinion leaders talking and the wave of trend setters creating followers. Great in theory, but how in practice would a brand generate social waves? The very worst move a brand can make is to jump on broadcast social … Continue reading
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Positive affect and why nothing succeeds like success
Winning is not about being first or better than, it is about achieving your goals in a competitive marketplace. And while it is good to keep your eye on the strategy, you also have to have the internal resources embedded in your people and culture to keep on winning. Here are some tips on winning, … Continue reading
Brands of simplicity and ease as game changers – the Simple banking model
There is no doubt in this day, to disrupt a category in a way that fundamentally changes the way value is defined, will create the brand leaders of the future. Yes this can be about dramatic price cuts in underlying technologies, but it is also about creating value. Brands that are creating disruption through increased … Continue reading
5 strategies to protect your brand from competitive disruptive innovation
Disruptive innovations are creating what Seth Godin refers to as “remarkability”, a product and service so outstanding, we feel compelled to talk about it and share it with others. While Apple’s ipod, and ipad are disruptive technologies we all know well, there are many other game changers that are radically changing the way brands create … Continue reading
Your frontline as co creators of the brand- see how it has made Lululemon the darling of analysts
They stand at the moment of truth, listening to and managing the customer, day in and day out. They often understand intimately the pedals and breaks to a customer sale or a great customer experience. Their buy in to the brand is critical for its successful execution. All this and still, many businesses fail to … Continue reading
Behavioural data allows the brand to wrap itself around the customer’s needs- the Movenbak case study
Watch out for Movenbank who is negotiating entry into retail banking into the US and Australia, with an offer that opens up more choice, that will be deliciously simple for customers and could be dangerously effective for retail banks. Here it is a business model that depends on customer insights at the front end of … Continue reading
The top 4 technology trends
1. Group buying Groupon refers to the rise of groupon and the likes. In 2011, 47% of online consumers used a group buying coupon. Online e-tailers need to counteract the group buyers with niche offerings including limited editions, pre launch sales and loyalty points. 2. Geolocation Facebook’s location marker and Four Square are not just … Continue reading
Does your brand have a strategy to leverage the crowd sourcing economy? Barclay Bank have!
For a long time we have known that crowds are smarter than one individual alone. James Surowiecki explores this in his book, The Wisdom of Crowds. Crowds typically solve simple problems like guessing competitions, to complex problems, like locating a sunk submarine, better than a single individual. Collaboration consistently produces higher achievements. More often than … Continue reading
Mavens – finding those who carry the message of your brand
In Malcolm Gladwell’s book, The Tipping Point, he talks about the spread of new ideas and behaviours, as creating a social epidemic. For marketing this means creating a viral brand, one that spreads through word of mouth and trend setting. Certainly in the post mass media era, if your brand does not have some viral … Continue reading
Why is the emotional experience of fun so important to an innovative brand?
Children are naturally drawn to having fun. When they play, they are having fun in the “learning state”. Fun helps all of us more deeply engage in learning. Just watch a young child’s mimicry of adults in play, to see how important fun is for their adoption of life skills. One of the reasons fun, … Continue reading
Thought Leaders Circle 