Tagged with early adopters

The top 4 technology trends

1. Group buying Groupon refers to the  rise of groupon and the likes. In 2011, 47% of online consumers used a group buying coupon. Online e-tailers need to counteract the group buyers with niche offerings including limited editions, pre launch sales and loyalty points.   2. Geolocation Facebook’s location marker and Four Square are not just … Continue reading

Does your brand have a strategy to leverage the crowd sourcing economy? Barclay Bank have!

For a long time we have known that crowds are smarter than one individual alone. James Surowiecki explores this in his book, The Wisdom of Crowds. Crowds typically solve simple problems like guessing competitions, to complex problems, like locating a sunk submarine, better than a single individual. Collaboration consistently produces higher achievements. More often than … Continue reading