Our hyper competitive marketplace is both creating and destroying brand value at a greater pace than ever before. The spikes and troughs of shift in brand value of the world’s most valuable brands have never been so tumultuous and precipitous. These shifts in brand values and market capitalisation have been tracked by Hearts and Minds … Continue reading
Tagged with disruptive innovation …
The traits that create high performing companies
Model excellence if you want the shortest path from A to B, by adopting the traits that create high performing companies. Here are the key traits from a number of sources, Harvard Business Review, Forbes and Accenture, integrated and condensed down into one hard hitting list, to be brain food for business leaders. The key … Continue reading
Brands with well being, social and environmental values are disrupting the marketplace
A greater sense of personal responsibility is redefining the way your customers perceive value. Personal responsibility, and the social kudos that comes from personal responsibility, is making a profound difference in the way customer’s buy and attach to a brand. People are looking to make a contribution to the world with their brand of choice. … Continue reading
Why ‘good enough’ brands are often better
Profound shocks to the world, bring shifts in social norms and value systems. Since the Global Financial Crisis we have been transitioning from an age of plenty to an age of adversity, with this has come a major change in the way we perceive value and in our perceived needs. The movers and shakers of the … Continue reading
The profit from staying focused on your core in a disrupted marketplace
We live in a world where two thirds of businesses are trading in sectors that are restructuring. Newspapers, telemedicine and e-commerce are just some of the sectors that are radically redefining the way they take value to the marketplace. Amid all this turbulence, it has never been more important to return to core of the … Continue reading
Creating social waves of adoption for your brand
Influencers are critical players to amplify the drop of one customer transaction, to the ripple effect of opinion leaders talking and the wave of trend setters creating followers. Great in theory, but how in practice would a brand generate social waves? The very worst move a brand can make is to jump on broadcast social … Continue reading
Positive affect and why nothing succeeds like success
Winning is not about being first or better than, it is about achieving your goals in a competitive marketplace. And while it is good to keep your eye on the strategy, you also have to have the internal resources embedded in your people and culture to keep on winning. Here are some tips on winning, … Continue reading
E-tailer hits first years sales targets in the first three months – lessons in success by Warby Parker
When business students David Gilboa and Neil Blumenthal, pondered why eye glasses cost as much as an iphone, they were challenging how value was created in that category. Their research uncovered a “fat” and complacent sector, with 3 to 5 times mark up on the cost of goods, monopolized by 3 big giants who were … Continue reading
Digital channels versus retail channels – what is right for your brand?
In 2002 I was a consultant working on Customer Experience Design for Commonwealth Bank, the largest retail bank in Australia. At that time they were keeping up with their peers to do what seemed to be the “bleeding obvious”, cut costs out of the service delivery by migrating customers from face to face channels to … Continue reading
Brands of simplicity and ease as game changers – the Simple banking model
There is no doubt in this day, to disrupt a category in a way that fundamentally changes the way value is defined, will create the brand leaders of the future. Yes this can be about dramatic price cuts in underlying technologies, but it is also about creating value. Brands that are creating disruption through increased … Continue reading
