Tagged with disruptive innovation

Growing brand value through collaboration

Our hyper competitive marketplace is both creating and destroying brand value at a greater pace than ever before. The spikes and troughs of shift in brand value of the world’s most valuable brands have never been so tumultuous and precipitous. These shifts in brand values and market capitalisation have been tracked by Hearts and Minds … Continue reading

Why ‘good enough’ brands are often better

Profound shocks to the world, bring shifts in social norms and value systems. Since the Global Financial Crisis we have been transitioning from an age of plenty to an age of adversity, with this has come a major change in the way we perceive value and in our perceived needs. The movers and shakers of the … Continue reading