Tagged with digital brands

The top 4 technology trends

1. Group buying Groupon refers to the  rise of groupon and the likes. In 2011, 47% of online consumers used a group buying coupon. Online e-tailers need to counteract the group buyers with niche offerings including limited editions, pre launch sales and loyalty points.   2. Geolocation Facebook’s location marker and Four Square are not just … Continue reading

brands to get people talking

Branded Dialogue is both one to one, crm communication and many to many, using branded content in social media. As Seth Godin  says in his book, Purple Cow, to build market share a brand needs to be “remark” able. Even Coke cans talk these days. This one jumped up to say “hello” on my facebook … Continue reading