Open collaboration, togetherness, business boundaries with passages in and out, open architecture, open talent, sharing IP, these are the qualities that are building businesses of the future. The old tightly guarded trade secrets, the product based value propositions, are being out trumped by externally engaged, win-win business alliances that are creating ecosystems of value. Just … Continue reading
Tagged with customer proposition …
Gangnam Style 1 billion youtube views was no accident
At its peak, Guinness Book of Records declared the Psy’s Gangnam Style had received the most likes ever on a YouTube video. Gangnam Style hit one billion views on 21 December, 2012. The Youtube count at the time of writing January 13, 2013, is 1,173,693,451. When we think of Gangnam style, we think of this amazing, … Continue reading
Using ‘community’ and ‘play’ to build a conscious and valuable business
See Deepak Chopra’s address to Google on the power of personal consciousness and team consciousness in creating business value. This is a must see and a hopeful and empowering message about conscious business. Deepak teaches The Soul of Leadership at the Kellogg School of Management. ( Yes, yes and yes to Deepak’s world view ) … Continue reading
Using social media and events to drive business development
It is interesting talking to the new era of business developers in my professional network about the cunning and at times brilliant ways that social media, both personal and business, drive business opportunity. Only this week I heard a business development executive lament the “old world thinking” of her employer, who still sees business development … Continue reading
Building a brand’s emotional connections builds your business
Brand intimacy and emotional connections are buzz words, that are often used and seldom understood. Time and time again, we hear how critical they are for business success. Most businesses, dare I say 98%, do this as an unconscious competence or not at all. Emotional connections create a more human way of doing business and … Continue reading
Your brand as the creator of margin
There are lots of definitions of brands I love: The face of your business strategy What people say about you when you are not in the room and finally: the value created over the cost of goods and services. This last one is a great one, because it strikes at the heart of what it … Continue reading
The profit from staying focused on your core in a disrupted marketplace
We live in a world where two thirds of businesses are trading in sectors that are restructuring. Newspapers, telemedicine and e-commerce are just some of the sectors that are radically redefining the way they take value to the marketplace. Amid all this turbulence, it has never been more important to return to core of the … Continue reading
E-tailer hits first years sales targets in the first three months – lessons in success by Warby Parker
When business students David Gilboa and Neil Blumenthal, pondered why eye glasses cost as much as an iphone, they were challenging how value was created in that category. Their research uncovered a “fat” and complacent sector, with 3 to 5 times mark up on the cost of goods, monopolized by 3 big giants who were … Continue reading
The secret life of an online shopper story 1
I am an online customer. When I want a product, I first google to do my research. I will search by need or product category and then, either drill down into the product and service explanation, or check out customer forums to make my decision. This year almost all my purchases were online…I bought a … Continue reading
Our personal brand and sales high performance
Leading sales gurus, such as David Williams, refer to the importance of team work, service and an individual’s personal brand, to drive high performance sales. In the down economy, businesses are using a number of tactics to optimize sales performance, these include; an investment in better lead generation, an investment in richer, pre and post … Continue reading
