or so says the Corporate Executive Board’s Marketing Leadership Council, the world’s leading think tank sponsored by the top companies in the world. The compelling numbers don’t stop there. It also results in brands 86% more likely to be purchased, and wait there’s more..115% more likely to be recommended. Hearts and Minds research constantly points … Continue reading
Tagged with customer journey …
Choice overwhelm is making brand simplicity reign
Before media fragmented to the extent it has today, customers were far more predictable. You could get their awareness through a focused choice of mass media and when you did, you could gently nudge them through the brand funnel to purchase. It was a lean, mean, lead generating machine, and all you had to do … Continue reading
Using emotions to design the customer’s branded journey
In today’s world, there is more to sales than a press ad and some shelf space. The channels to build brand awareness, service and sales are fragmenting. More than ever, a brand needs to navigate their customers across channels, and integrate that experience through a branded customer journey. So just how do you develop a … Continue reading
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