Tagged with cultural change

Brands, not everything that counts can be counted

When the left brainers get near branding, the first thing they want to do is create a system with measurable outputs. So dependent are they on creating a hard science, that they often start to dictate the brand’s destiny. “If we can’t measure it using these algorithms, is shouldn’t be done!”, they argue. They are … Continue reading

The lessons from Kodak’s pending bankruptcy

Kodak created the digital camera, but refrained from investing in it early enough because it made most of its profits from the sale of developing chemicals. Kodak is an example of a business that froze when the market moved around them. Compare the commercial destinies of Kodak and Apple. In 1997 Kodak had a market … Continue reading