Tagged with crowd sourcing

Does your brand have a strategy to leverage the crowd sourcing economy? Barclay Bank have!

For a long time we have known that crowds are smarter than one individual alone. James Surowiecki explores this in his book, The Wisdom of Crowds. Crowds typically solve simple problems like guessing competitions, to complex problems, like locating a sunk submarine, better than a single individual. Collaboration consistently produces higher achievements. More often than … Continue reading