Our hyper competitive marketplace is both creating and destroying brand value at a greater pace than ever before. The spikes and troughs of shift in brand value of the world’s most valuable brands have never been so tumultuous and precipitous. These shifts in brand values and market capitalisation have been tracked by Hearts and Minds … Continue reading
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The creative economy and the rise of employee entrepreneurs
Given that strategic initiative and change is daily, if not minute by minute, a business needs to be highly creative, if it is to keep pace in this hyper competitive marketplace. Creativity is at the heart of innovation and change, and to be creative your business needs to attract employee entrepreneurs. Creativity is not simply … Continue reading
