Not many business concepts hit me with the potential of the branded platform, where brands come together to create value they could not deliver on their own. We are all familiar with Apple Itunes store, but what about the other brands that are mobilising themselves to be a conduit for even greater value, by becoming … Continue reading
Tagged with community …
using personal brand ambassadors to build your brand
In the marketplace of social media, personal brand ambassadors are moving centre stage. In the search for authenticity, a brand needs to have more than a single voice for the brand, it needs a series of talking heads and beating hearts to amplify your brand through waves of social media. These personal brands are not … Continue reading
Gangnam Style 1 billion youtube views was no accident
At its peak, Guinness Book of Records declared the Psy’s Gangnam Style had received the most likes ever on a YouTube video. Gangnam Style hit one billion views on 21 December, 2012. The Youtube count at the time of writing January 13, 2013, is 1,173,693,451. When we think of Gangnam style, we think of this amazing, … Continue reading
Using social media and events to drive business development
It is interesting talking to the new era of business developers in my professional network about the cunning and at times brilliant ways that social media, both personal and business, drive business opportunity. Only this week I heard a business development executive lament the “old world thinking” of her employer, who still sees business development … Continue reading
Creating social waves of adoption for your brand
Influencers are critical players to amplify the drop of one customer transaction, to the ripple effect of opinion leaders talking and the wave of trend setters creating followers. Great in theory, but how in practice would a brand generate social waves? The very worst move a brand can make is to jump on broadcast social … Continue reading
Taking the value chain of the brand into a branded community
Social Media opens up a brand’s sphere of influence and creative energy, beyond the confines of the business boundaries, out into the larger community. To do this, a brand’s presence in social media has to have the X factor, which marketers call social capital. So let us take a look at this allusive thing called … Continue reading
Brands that leverage the “sharing economy”
Sharing takes us back to the roots of economics where interdependencies with others, improves the quality of our life. Sharing and collaboration is an elementary part of herd culture, and humans are creatures of the herd. Sharing, or collaborative consumption, is part of a new trend that is powered by our ability to source our … Continue reading
Position your brand to join the conversation in the marketplace
Smart brands work with trend setters and opinion leaders to position their brand to become part of the conversation in the marketplace. While 70% of people trust what they hear from peers, only 15% trust advertisers. In fact Harvard Business Review cites, the net promoter score, that is the word of mouth measure, is the … Continue reading
Making your customers co creators of your brand, check out Van shoes
Long before the crowd sourcers got their hairy paws upon this and tried to call it their own, many, many brands have their customers in the process of co creation. Good brand planning supported by qualitative brand research does just that. Last night as a stumbled home, I came across this poster, which led me … Continue reading
Does your brand have a strategy to leverage the crowd sourcing economy? Barclay Bank have!
For a long time we have known that crowds are smarter than one individual alone. James Surowiecki explores this in his book, The Wisdom of Crowds. Crowds typically solve simple problems like guessing competitions, to complex problems, like locating a sunk submarine, better than a single individual. Collaboration consistently produces higher achievements. More often than … Continue reading
Thought Leaders Circle 