Tagged with community

Brands that leverage the “sharing economy”

Sharing takes us back to the roots of economics where interdependencies with others, improves the quality of our life. Sharing  and collaboration is an elementary part  of herd culture, and humans are creatures of the herd. Sharing, or collaborative consumption, is part of a new trend that is powered by our ability to source our … Continue reading

Does your brand have a strategy to leverage the crowd sourcing economy? Barclay Bank have!

For a long time we have known that crowds are smarter than one individual alone. James Surowiecki explores this in his book, The Wisdom of Crowds. Crowds typically solve simple problems like guessing competitions, to complex problems, like locating a sunk submarine, better than a single individual. Collaboration consistently produces higher achievements. More often than … Continue reading