Jeremy Rifkin, the author of the Third Industrial Revolution, advisor to the French, German and Chinese governments, brought to our awareness the new post capitalism era he refers to as, the Collaborative Commons. Our Collaborative Commons future will be a world where just about everything and everyone can talk to everything and everyone through sensors … Continue reading
Tagged with brand …
From a fortress of value, to an ecosystem of value, the new way of building business
Open collaboration, togetherness, business boundaries with passages in and out, open architecture, open talent, sharing IP, these are the qualities that are building businesses of the future. The old tightly guarded trade secrets, the product based value propositions, are being out trumped by externally engaged, win-win business alliances that are creating ecosystems of value. Just … Continue reading
Business doing good, feeling good and 10 times more profitable
Find Love at Whole Foods Market _ YouTube See WholeFoods, the conscious business and their tongue in cheek, hook up service. (For the record, they weren’t first, I hear Coles at Neutral Bay Sydney has been hook up heaven for over two decades.) John Mackey, the co CEO and co-founder of the Whole Food Market … Continue reading
Why a branded concept will increase your sales
Utes in the Paddock, Art as a people magnet, attracts over 60,000 visitors a year, at an day value of $129 a day, and has an economic value of $7,740,00 per year to the Central NSW region. This is a brilliant brand concept that conveys the identity of Central NSW culture through a powerful brand … Continue reading
Gangnam Style 1 billion youtube views was no accident
At its peak, Guinness Book of Records declared the Psy’s Gangnam Style had received the most likes ever on a YouTube video. Gangnam Style hit one billion views on 21 December, 2012. The Youtube count at the time of writing January 13, 2013, is 1,173,693,451. When we think of Gangnam style, we think of this amazing, … Continue reading
When a customer sells for you
In today’s world you can’t just rely on paid leads to be successful, your delivery on a great customer promise has to be so good, that your customers not only come back to you, they bring others. When done well, your customers are organically growing your market share for you. Creating a customer salesforce is … Continue reading
Etsy, community marketplaces and the value of scarcity
Etsy – the spoof video In today’s mass commodity market, many things, many cheap things, look the same. Consumer preference is moving away from a manufacturing economy towards one that is based on a community marketplace, like the shift from mass market brands on the supermarket shelf to farmers markets. In the community driven marketplace, … Continue reading
Using social media and events to drive business development
It is interesting talking to the new era of business developers in my professional network about the cunning and at times brilliant ways that social media, both personal and business, drive business opportunity. Only this week I heard a business development executive lament the “old world thinking” of her employer, who still sees business development … Continue reading
The greatest predictor of failure ” Quickened pulse and self delusion”
As a creative right brainer, I often marvel at the cool headed logic of an enlightened left brainer, and none more so than, Warren Buffett. Buffett’s genius is referenced throughout this blog (thanks Warren!). Recently I have been reading Buffett’s biography The Snowball, hoping some of his genius will rub off on me. I note … Continue reading
So where is the next round of business growth coming from?
In this climate of disruption, a business can no longer sit in cruise control, tweaking their business model from year to year. The pillars of the old economy, pre the internet, have been toppled or have been shaken to their core. Markets are changing shape and game changing business models are side swiping blind sighted … Continue reading
