Find Love at Whole Foods Market _ YouTube See WholeFoods, the conscious business and their tongue in cheek, hook up service. (For the record, they weren’t first, I hear Coles at Neutral Bay Sydney has been hook up heaven for over two decades.) John Mackey, the co CEO and co-founder of the Whole Food Market … Continue reading
Tagged with brand values …
How our online and real world shopping experiences are converging
Well as often happens when the pendulum swings too far in one direction, a new balance has been found, one where retail is both an online and real world play. The balance opens up some interesting dilemmas and potential shifts in power and margin. Take for instance Apple’s latest acquisition WiFiSLAM. (SLAM stands for Simultaneous … Continue reading
Why a branded concept will increase your sales
Utes in the Paddock, Art as a people magnet, attracts over 60,000 visitors a year, at an day value of $129 a day, and has an economic value of $7,740,00 per year to the Central NSW region. This is a brilliant brand concept that conveys the identity of Central NSW culture through a powerful brand … Continue reading
using personal brand ambassadors to build your brand
In the marketplace of social media, personal brand ambassadors are moving centre stage. In the search for authenticity, a brand needs to have more than a single voice for the brand, it needs a series of talking heads and beating hearts to amplify your brand through waves of social media. These personal brands are not … Continue reading
Using ‘community’ and ‘play’ to build a conscious and valuable business
See Deepak Chopra’s address to Google on the power of personal consciousness and team consciousness in creating business value. This is a must see and a hopeful and empowering message about conscious business. Deepak teaches The Soul of Leadership at the Kellogg School of Management. ( Yes, yes and yes to Deepak’s world view ) … Continue reading
Creating trust through employee and stakeholder social media
Angela Ahrendts, the CEO of Burberry, thinks that the language of business is no longer English, she believes the language of business is social. She goes on to say that until we “feel felt” by each other, we will not be in a trusting relationship. Right on Angela! Social language is the way to feel felt … Continue reading
The greatest predictor of failure ” Quickened pulse and self delusion”
As a creative right brainer, I often marvel at the cool headed logic of an enlightened left brainer, and none more so than, Warren Buffett. Buffett’s genius is referenced throughout this blog (thanks Warren!). Recently I have been reading Buffett’s biography The Snowball, hoping some of his genius will rub off on me. I note … Continue reading
Get your brand in front of the market or be run over
Unless we create a culture of innovation, our business will be left behind. This requires the knowing of what to do and the ability to do it. Easy to say, not easy to do, in fact 70% of corporate initiatives fail to be initiated. (or so says Michael Jarrett, a Professor of Organisational Behaviour at … Continue reading
Why ‘good enough’ brands are often better
Profound shocks to the world, bring shifts in social norms and value systems. Since the Global Financial Crisis we have been transitioning from an age of plenty to an age of adversity, with this has come a major change in the way we perceive value and in our perceived needs. The movers and shakers of the … Continue reading
So where is the next round of business growth coming from?
In this climate of disruption, a business can no longer sit in cruise control, tweaking their business model from year to year. The pillars of the old economy, pre the internet, have been toppled or have been shaken to their core. Markets are changing shape and game changing business models are side swiping blind sighted … Continue reading
Thought Leaders Circle 