Unless we create a culture of innovation, our business will be left behind. This requires the knowing of what to do and the ability to do it. Easy to say, not easy to do, in fact 70% of corporate initiatives fail to be initiated. (or so says Michael Jarrett, a Professor of Organisational Behaviour at … Continue reading
Tagged with brand dialogue …
Creating social waves of adoption for your brand
Influencers are critical players to amplify the drop of one customer transaction, to the ripple effect of opinion leaders talking and the wave of trend setters creating followers. Great in theory, but how in practice would a brand generate social waves? The very worst move a brand can make is to jump on broadcast social … Continue reading
A 20% increase in Decision Making Simplicity results in a 96% increase in Customer Loyalty
or so says the Corporate Executive Board’s Marketing Leadership Council, the world’s leading think tank sponsored by the top companies in the world. The compelling numbers don’t stop there. It also results in brands 86% more likely to be purchased, and wait there’s more..115% more likely to be recommended. Hearts and Minds research constantly points … Continue reading
Building the brand through customer relationship management
Today I read in the Wall Street Journal, news I have been waiting to hear for a decade, that is, the Chief Marketing Officers are expected to outpace Chief Information Officers in directing technology spend over the next 5 years (according to Gartner). With deals like Orcale buying Vitrue Inc software which helps marketers publish … Continue reading
Taking the value chain of the brand into a branded community
Social Media opens up a brand’s sphere of influence and creative energy, beyond the confines of the business boundaries, out into the larger community. To do this, a brand’s presence in social media has to have the X factor, which marketers call social capital. So let us take a look at this allusive thing called … Continue reading
Position your brand to join the conversation in the marketplace
Smart brands work with trend setters and opinion leaders to position their brand to become part of the conversation in the marketplace. While 70% of people trust what they hear from peers, only 15% trust advertisers. In fact Harvard Business Review cites, the net promoter score, that is the word of mouth measure, is the … Continue reading
brands to get people talking
Branded Dialogue is both one to one, crm communication and many to many, using branded content in social media. As Seth Godin says in his book, Purple Cow, to build market share a brand needs to be “remark” able. Even Coke cans talk these days. This one jumped up to say “hello” on my facebook … Continue reading
