There are lots of definitions of brands I love: The face of your business strategy What people say about you when you are not in the room and finally: the value created over the cost of goods and services. This last one is a great one, because it strikes at the heart of what it … Continue reading
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Creating social waves of adoption for your brand
Influencers are critical players to amplify the drop of one customer transaction, to the ripple effect of opinion leaders talking and the wave of trend setters creating followers. Great in theory, but how in practice would a brand generate social waves? The very worst move a brand can make is to jump on broadcast social … Continue reading
Positive affect and why nothing succeeds like success
Winning is not about being first or better than, it is about achieving your goals in a competitive marketplace. And while it is good to keep your eye on the strategy, you also have to have the internal resources embedded in your people and culture to keep on winning. Here are some tips on winning, … Continue reading
E-tailer hits first years sales targets in the first three months – lessons in success by Warby Parker
When business students David Gilboa and Neil Blumenthal, pondered why eye glasses cost as much as an iphone, they were challenging how value was created in that category. Their research uncovered a “fat” and complacent sector, with 3 to 5 times mark up on the cost of goods, monopolized by 3 big giants who were … Continue reading
A 20% increase in Decision Making Simplicity results in a 96% increase in Customer Loyalty
or so says the Corporate Executive Board’s Marketing Leadership Council, the world’s leading think tank sponsored by the top companies in the world. The compelling numbers don’t stop there. It also results in brands 86% more likely to be purchased, and wait there’s more..115% more likely to be recommended. Hearts and Minds research constantly points … Continue reading
The secret life of an online shopper story 1
I am an online customer. When I want a product, I first google to do my research. I will search by need or product category and then, either drill down into the product and service explanation, or check out customer forums to make my decision. This year almost all my purchases were online…I bought a … Continue reading
Our personal brand and sales high performance
Leading sales gurus, such as David Williams, refer to the importance of team work, service and an individual’s personal brand, to drive high performance sales. In the down economy, businesses are using a number of tactics to optimize sales performance, these include; an investment in better lead generation, an investment in richer, pre and post … Continue reading
The molecule of customer trust and profitability
David Maister laid down the foundation to understand trust in his work The Trusted Advisor. Maister showed us that trust was generated through 4 key dimensions: credibility, reliability, intimacy and lack of self-orientation. For customers to experience trust, the conditions of trust need to be in place. Customers either consciously or unconsciously, spoken or unspoken, … Continue reading
Brands of simplicity and ease as game changers – the Simple banking model
There is no doubt in this day, to disrupt a category in a way that fundamentally changes the way value is defined, will create the brand leaders of the future. Yes this can be about dramatic price cuts in underlying technologies, but it is also about creating value. Brands that are creating disruption through increased … Continue reading
Building the brand through customer relationship management
Today I read in the Wall Street Journal, news I have been waiting to hear for a decade, that is, the Chief Marketing Officers are expected to outpace Chief Information Officers in directing technology spend over the next 5 years (according to Gartner). With deals like Orcale buying Vitrue Inc software which helps marketers publish … Continue reading
Thought Leaders Circle 