Open collaboration, togetherness, business boundaries with passages in and out, open architecture, open talent, sharing IP, these are the qualities that are building businesses of the future. The old tightly guarded trade secrets, the product based value propositions, are being out trumped by externally engaged, win-win business alliances that are creating ecosystems of value. Just … Continue reading
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New media is not just digital, it is also experiential, community based, meaningful and practical
Who wouldn’t love their brand to be the easiest, most natural fit with their customer’s life? After all, the degree to which you fit in and create value, is the measure of a great brand. We need to land into our customers’ world by being relevant, resonant and now these days, by belonging and being … Continue reading
How our online and real world shopping experiences are converging
Well as often happens when the pendulum swings too far in one direction, a new balance has been found, one where retail is both an online and real world play. The balance opens up some interesting dilemmas and potential shifts in power and margin. Take for instance Apple’s latest acquisition WiFiSLAM. (SLAM stands for Simultaneous … Continue reading
Product and service brands morph into branded platforms – like Nike+
Not many business concepts hit me with the potential of the branded platform, where brands come together to create value they could not deliver on their own. We are all familiar with Apple Itunes store, but what about the other brands that are mobilising themselves to be a conduit for even greater value, by becoming … Continue reading
The traits that create high performing companies
Model excellence if you want the shortest path from A to B, by adopting the traits that create high performing companies. Here are the key traits from a number of sources, Harvard Business Review, Forbes and Accenture, integrated and condensed down into one hard hitting list, to be brain food for business leaders. The key … Continue reading
Gangnam Style 1 billion youtube views was no accident
At its peak, Guinness Book of Records declared the Psy’s Gangnam Style had received the most likes ever on a YouTube video. Gangnam Style hit one billion views on 21 December, 2012. The Youtube count at the time of writing January 13, 2013, is 1,173,693,451. When we think of Gangnam style, we think of this amazing, … Continue reading
Using ‘community’ and ‘play’ to build a conscious and valuable business
See Deepak Chopra’s address to Google on the power of personal consciousness and team consciousness in creating business value. This is a must see and a hopeful and empowering message about conscious business. Deepak teaches The Soul of Leadership at the Kellogg School of Management. ( Yes, yes and yes to Deepak’s world view ) … Continue reading
Using social media and events to drive business development
It is interesting talking to the new era of business developers in my professional network about the cunning and at times brilliant ways that social media, both personal and business, drive business opportunity. Only this week I heard a business development executive lament the “old world thinking” of her employer, who still sees business development … Continue reading
Building a brand’s emotional connections builds your business
Brand intimacy and emotional connections are buzz words, that are often used and seldom understood. Time and time again, we hear how critical they are for business success. Most businesses, dare I say 98%, do this as an unconscious competence or not at all. Emotional connections create a more human way of doing business and … Continue reading
Why ‘good enough’ brands are often better
Profound shocks to the world, bring shifts in social norms and value systems. Since the Global Financial Crisis we have been transitioning from an age of plenty to an age of adversity, with this has come a major change in the way we perceive value and in our perceived needs. The movers and shakers of the … Continue reading
