Everyone loves an underdog comes good story and in today’s market, with crowd funding technology and our appetite for creativity and the unique, there has never been a better time for someone to make it big, on a whim and a prayer. The “big is better” dominance is starting to dissipate as small boutique players … Continue reading
Business doing good, feeling good and 10 times more profitable
Find Love at Whole Foods Market _ YouTube See WholeFoods, the conscious business and their tongue in cheek, hook up service. (For the record, they weren’t first, I hear Coles at Neutral Bay Sydney has been hook up heaven for over two decades.) John Mackey, the co CEO and co-founder of the Whole Food Market … Continue reading
New media is not just digital, it is also experiential, community based, meaningful and practical
Who wouldn’t love their brand to be the easiest, most natural fit with their customer’s life? After all, the degree to which you fit in and create value, is the measure of a great brand. We need to land into our customers’ world by being relevant, resonant and now these days, by belonging and being … Continue reading
How our online and real world shopping experiences are converging
Well as often happens when the pendulum swings too far in one direction, a new balance has been found, one where retail is both an online and real world play. The balance opens up some interesting dilemmas and potential shifts in power and margin. Take for instance Apple’s latest acquisition WiFiSLAM. (SLAM stands for Simultaneous … Continue reading
Trends 2013- An evening of disruption Thought Leaders Circle
Hearts & Minds Trends 2013 If you haven’t already grabbed a copy down load our Trends 2013 document On March 21st, the Thought Leaders Circle hosted an evening on the trends of 2013. At the Trends 2013 Event, the Agent Provocateur speakers pushed brands out of their comfort zone, to future pace likely disruption and … Continue reading
Why a branded concept will increase your sales
Utes in the Paddock, Art as a people magnet, attracts over 60,000 visitors a year, at an day value of $129 a day, and has an economic value of $7,740,00 per year to the Central NSW region. This is a brilliant brand concept that conveys the identity of Central NSW culture through a powerful brand … Continue reading
Why brands will always need some outside research and creative genius
I am often told by marketing professionals, that when a new comer enters an organisation they have about 6 months to be perceived as the credible outsider bringing in learning and insights. Everyone is all ears, hoping to adopt the precious new information. After that time, their value and world view, shifts to one of … Continue reading
Product and service brands morph into branded platforms – like Nike+
Not many business concepts hit me with the potential of the branded platform, where brands come together to create value they could not deliver on their own. We are all familiar with Apple Itunes store, but what about the other brands that are mobilising themselves to be a conduit for even greater value, by becoming … Continue reading
using personal brand ambassadors to build your brand
In the marketplace of social media, personal brand ambassadors are moving centre stage. In the search for authenticity, a brand needs to have more than a single voice for the brand, it needs a series of talking heads and beating hearts to amplify your brand through waves of social media. These personal brands are not … Continue reading
The traits that create high performing companies
Model excellence if you want the shortest path from A to B, by adopting the traits that create high performing companies. Here are the key traits from a number of sources, Harvard Business Review, Forbes and Accenture, integrated and condensed down into one hard hitting list, to be brain food for business leaders. The key … Continue reading
Thought Leaders Circle 