Enter Pyongyang from JT Singh on Vimeo. Barcelona GO! from Rob Whitworth on Vimeo. Whitworth’s stunning worlds of Barcelona and Pyongyang Brands are about being seen, or more importantly seeing the brand in your world. Seeing the brand is more important than ever in this data and information rich world. We are all hungry for … Continue reading
Who am I? The question every brand and leader must ask
There is great power to be wielded every time we ask ourselves that elementary question; Who am I?, We can ask that question both for our personal brand and the brands we champion in the market. Who am I? What is my identity, my essential self that makes me, me? When we … Continue reading
Trends of 2014
Download this report by Hearts and Minds as the key trends driving value in 2014. hearts minds trends 2014
Marketing innovation through personal brands
Many hold the belief in “an idea whose time has come”. They have a sense of a collective consciousness that births an idea or new concept at the right time, with ideas often born in many places, simultaneously. An artist or entrepreneur is perceived as the conduit through which an idea is born. Research by … Continue reading
From a fortress of value, to an ecosystem of value, the new way of building business
Open collaboration, togetherness, business boundaries with passages in and out, open architecture, open talent, sharing IP, these are the qualities that are building businesses of the future. The old tightly guarded trade secrets, the product based value propositions, are being out trumped by externally engaged, win-win business alliances that are creating ecosystems of value. Just … Continue reading
The creative economy and the rise of employee entrepreneurs
Given that strategic initiative and change is daily, if not minute by minute, a business needs to be highly creative, if it is to keep pace in this hyper competitive marketplace. Creativity is at the heart of innovation and change, and to be creative your business needs to attract employee entrepreneurs. Creativity is not simply … Continue reading
Big brands fall as small community and social brands rise
As the world’s love affair with big brands dwindles and the billion dollar global brands of Proctor and Gamble and Unilever loose their sparkle, we are seeing the rise of more tribal, community market driven brands. Local produce is flourishing, as are amateur brands, both blooming against the decline of the big brands. Today almost … Continue reading
How to use brand planning to innovate faster than your competitors
Immelt shares with us the background knowledge to manage change and innovation (Thanks Jeff) Fast innovation is the term to describe the holy grail of today. Richard Spencer gave us a punchy definition of Fast Innovation in his co authored work: Fast Innovation Achieving Superior Differentiation, Speed to market and Profitability. Fast Innovation. The process … Continue reading
How marketplaces are conversations and the story of uncertainty
Source: tradingeconomics.com In the ground breaking book the Cluetrain Manifesto, the authors made the claim that marketplaces are a conversation. It is true, it is the information we get from our peers which sets the scene for our willingness to take risk, to borrow and spend. Those sectors that are dramatically impacted by the high Australian … Continue reading
Small players disrupt the ‘big brand’ dominance
Everyone loves an underdog comes good story and in today’s market, with crowd funding technology and our appetite for creativity and the unique, there has never been a better time for someone to make it big, on a whim and a prayer. The “big is better” dominance is starting to dissipate as small boutique players … Continue reading
