Successful brands are ones that promise breakthroughs, substantial transformations, in ways that are not easily replicated in the market. The transformations that become breakthroughs are the transformations that take your customer’s world, or your customer’s life, closer to an ideal. Implicit in this transformation is a set of experiences, interactions, transactions and outcomes delivered … Continue reading
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Ecosystem innovation- creating value beyond business boundaries
Ecosystems have always been a key driver of successful innovation in great companies like Microsoft, Apple and Amazon, but today, ecosystem innovation is taking centre stage. Louise Kelly, of Hearts and Minds, investigates how symbiotic value between companies is created in ecosystem innovation and the conditions that need to be in place for ideas to … Continue reading
Bringing greater personalisation to the branded experience – lessons from Uber and Telsa
A look under the bonnet at the role personalisation has played in creating the world’s fastest growing company Uber and Telsa, a company which dreams and executes big, headed by the world’s next Steve Jobs, Elon Musk. By Louise Kelly of Hearts and Minds a brand focused customer experience consultancy and founder Thought Leaders Circle. … Continue reading
The creative energy of frontline staff grows profitability
Creative energy is the magic to connect with customers in a world of automation Scripts, algorithms, rigid rules and big data are bringing a formulaic and lean feeling to our customer touch points. These ‘rules’ are constraining dialogue and stripping context away from our customer interactions to the point where customers feel shut down and … Continue reading
The retail trends that are allowing bricks and mortar to disrupt online stores.
When Google opened a bricks and mortar store, as it did in London this year in March, it was a symbol of a remarkable swing of power back to the physical from the virtual world. This swing, which is gathering momentum, is set to become so substantial it will turn the tables, as digitally connected … Continue reading
The disruptive brand value trends of 2015
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Foresight and resilience, the qualities of tomorrow’s leading brands
Disrupt yourself and disrupt others… is the catch cry that is driving new market value. Disruption is often referred to in terms of game changing technology, but it is equally applicable to the shifts in social norms, beliefs and the ground breaking ideas that change the way we perceive value. In short, a disruptor brand … Continue reading
External engagement- why it is important to take your brand beyond traditional business boundaries
We are moving into a world based on ecosystems, where machines talk to each other, and the information world of one business moves like cogs of a machine working with the information world of other businesses. Collaboration has become so much more than human teamwork, it is now about value proposition and system design, allowing … Continue reading
Big branded worlds to build your brand online
Enter Pyongyang from JT Singh on Vimeo. Barcelona GO! from Rob Whitworth on Vimeo. Whitworth’s stunning worlds of Barcelona and Pyongyang Brands are about being seen, or more importantly seeing the brand in your world. Seeing the brand is more important than ever in this data and information rich world. We are all hungry for … Continue reading
Who am I? The question every brand and leader must ask
There is great power to be wielded every time we ask ourselves that elementary question; Who am I?, We can ask that question both for our personal brand and the brands we champion in the market. Who am I? What is my identity, my essential self that makes me, me? When we … Continue reading
