Filed under Social Media Marketing

Creating brand value in the zero marginal cost future

Jeremy Rifkin, the author of the Third Industrial Revolution, advisor to the French, German and Chinese governments, brought to our awareness the new post capitalism era he refers to as, the Collaborative Commons. Our Collaborative Commons future will be a world where just about everything and everyone can talk to everything and everyone through sensors … Continue reading

Big branded worlds to build your brand online

Enter Pyongyang from JT Singh on Vimeo. Barcelona GO! from Rob Whitworth on Vimeo. Whitworth’s stunning worlds of Barcelona and Pyongyang Brands are about being seen, or more importantly seeing the brand in your world. Seeing the brand is more important than ever in this data and information rich world. We are all hungry for … Continue reading

Marketing innovation through personal brands

Many hold the belief in “an idea whose time has come”. They have a sense of a collective consciousness that births an idea or new concept at the right time, with ideas often born in many places, simultaneously. An artist or entrepreneur is perceived as the conduit through which an idea is born. Research by … Continue reading