Jeremy Rifkin, the author of the Third Industrial Revolution, advisor to the French, German and Chinese governments, brought to our awareness the new post capitalism era he refers to as, the Collaborative Commons. Our Collaborative Commons future will be a world where just about everything and everyone can talk to everything and everyone through sensors … Continue reading
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Big branded worlds to build your brand online
Enter Pyongyang from JT Singh on Vimeo. Barcelona GO! from Rob Whitworth on Vimeo. Whitworth’s stunning worlds of Barcelona and Pyongyang Brands are about being seen, or more importantly seeing the brand in your world. Seeing the brand is more important than ever in this data and information rich world. We are all hungry for … Continue reading
Marketing innovation through personal brands
Many hold the belief in “an idea whose time has come”. They have a sense of a collective consciousness that births an idea or new concept at the right time, with ideas often born in many places, simultaneously. An artist or entrepreneur is perceived as the conduit through which an idea is born. Research by … Continue reading
Big brands fall as small community and social brands rise
As the world’s love affair with big brands dwindles and the billion dollar global brands of Proctor and Gamble and Unilever loose their sparkle, we are seeing the rise of more tribal, community market driven brands. Local produce is flourishing, as are amateur brands, both blooming against the decline of the big brands. Today almost … Continue reading
Small players disrupt the ‘big brand’ dominance
Everyone loves an underdog comes good story and in today’s market, with crowd funding technology and our appetite for creativity and the unique, there has never been a better time for someone to make it big, on a whim and a prayer. The “big is better” dominance is starting to dissipate as small boutique players … Continue reading
Business doing good, feeling good and 10 times more profitable
Find Love at Whole Foods Market _ YouTube See WholeFoods, the conscious business and their tongue in cheek, hook up service. (For the record, they weren’t first, I hear Coles at Neutral Bay Sydney has been hook up heaven for over two decades.) John Mackey, the co CEO and co-founder of the Whole Food Market … Continue reading
How our online and real world shopping experiences are converging
Well as often happens when the pendulum swings too far in one direction, a new balance has been found, one where retail is both an online and real world play. The balance opens up some interesting dilemmas and potential shifts in power and margin. Take for instance Apple’s latest acquisition WiFiSLAM. (SLAM stands for Simultaneous … Continue reading
Trends 2013- An evening of disruption Thought Leaders Circle
Hearts & Minds Trends 2013 If you haven’t already grabbed a copy down load our Trends 2013 document On March 21st, the Thought Leaders Circle hosted an evening on the trends of 2013. At the Trends 2013 Event, the Agent Provocateur speakers pushed brands out of their comfort zone, to future pace likely disruption and … Continue reading
Product and service brands morph into branded platforms – like Nike+
Not many business concepts hit me with the potential of the branded platform, where brands come together to create value they could not deliver on their own. We are all familiar with Apple Itunes store, but what about the other brands that are mobilising themselves to be a conduit for even greater value, by becoming … Continue reading
using personal brand ambassadors to build your brand
In the marketplace of social media, personal brand ambassadors are moving centre stage. In the search for authenticity, a brand needs to have more than a single voice for the brand, it needs a series of talking heads and beating hearts to amplify your brand through waves of social media. These personal brands are not … Continue reading
Thought Leaders Circle 