As we reflect on the shattered remains of the Google Glass flop into the marketplace, we begin to ask ourselves if not that, then what? The thing with being first is that you can never quite pick where the market will land. The left brained tech companies like Google and Sony have failed to make … Continue reading
Filed under Innovation …
Creating brand value in the zero marginal cost future
Jeremy Rifkin, the author of the Third Industrial Revolution, advisor to the French, German and Chinese governments, brought to our awareness the new post capitalism era he refers to as, the Collaborative Commons. Our Collaborative Commons future will be a world where just about everything and everyone can talk to everything and everyone through sensors … Continue reading
Marketing innovation through personal brands
Many hold the belief in “an idea whose time has come”. They have a sense of a collective consciousness that births an idea or new concept at the right time, with ideas often born in many places, simultaneously. An artist or entrepreneur is perceived as the conduit through which an idea is born. Research by … Continue reading
The creative economy and the rise of employee entrepreneurs
Given that strategic initiative and change is daily, if not minute by minute, a business needs to be highly creative, if it is to keep pace in this hyper competitive marketplace. Creativity is at the heart of innovation and change, and to be creative your business needs to attract employee entrepreneurs. Creativity is not simply … Continue reading
Thought Leaders Circle 