Filed under Emotions

When a customer sells for you

In today’s world you can’t just rely on paid leads to be successful, your delivery on a great customer promise has to be so good, that your customers not only come back to you, they bring others. When done well, your customers are organically growing your market share for you. Creating a customer salesforce is … Continue reading

Etsy, community marketplaces and the value of scarcity

Etsy – the spoof video In today’s mass commodity market,  many things, many cheap things, look the same. Consumer preference is moving away from a manufacturing economy towards one that is based on a community marketplace, like the shift from mass market brands on the supermarket shelf to farmers markets. In the community driven marketplace, … Continue reading