In today’s world you can’t just rely on paid leads to be successful, your delivery on a great customer promise has to be so good, that your customers not only come back to you, they bring others. When done well, your customers are organically growing your market share for you. Creating a customer salesforce is … Continue reading
Filed under CRM …
Using ‘community’ and ‘play’ to build a conscious and valuable business
See Deepak Chopra’s address to Google on the power of personal consciousness and team consciousness in creating business value. This is a must see and a hopeful and empowering message about conscious business. Deepak teaches The Soul of Leadership at the Kellogg School of Management. ( Yes, yes and yes to Deepak’s world view ) … Continue reading
Creating trust through employee and stakeholder social media
Angela Ahrendts, the CEO of Burberry, thinks that the language of business is no longer English, she believes the language of business is social. She goes on to say that until we “feel felt” by each other, we will not be in a trusting relationship. Right on Angela! Social language is the way to feel felt … Continue reading
Brands with well being, social and environmental values are disrupting the marketplace
A greater sense of personal responsibility is redefining the way your customers perceive value. Personal responsibility, and the social kudos that comes from personal responsibility, is making a profound difference in the way customer’s buy and attach to a brand. People are looking to make a contribution to the world with their brand of choice. … Continue reading
Using social media and events to drive business development
It is interesting talking to the new era of business developers in my professional network about the cunning and at times brilliant ways that social media, both personal and business, drive business opportunity. Only this week I heard a business development executive lament the “old world thinking” of her employer, who still sees business development … Continue reading
Building a brand’s emotional connections builds your business
Brand intimacy and emotional connections are buzz words, that are often used and seldom understood. Time and time again, we hear how critical they are for business success. Most businesses, dare I say 98%, do this as an unconscious competence or not at all. Emotional connections create a more human way of doing business and … Continue reading
Get your brand in front of the market or be run over
Unless we create a culture of innovation, our business will be left behind. This requires the knowing of what to do and the ability to do it. Easy to say, not easy to do, in fact 70% of corporate initiatives fail to be initiated. (or so says Michael Jarrett, a Professor of Organisational Behaviour at … Continue reading
Why ‘good enough’ brands are often better
Profound shocks to the world, bring shifts in social norms and value systems. Since the Global Financial Crisis we have been transitioning from an age of plenty to an age of adversity, with this has come a major change in the way we perceive value and in our perceived needs. The movers and shakers of the … Continue reading
So where is the next round of business growth coming from?
In this climate of disruption, a business can no longer sit in cruise control, tweaking their business model from year to year. The pillars of the old economy, pre the internet, have been toppled or have been shaken to their core. Markets are changing shape and game changing business models are side swiping blind sighted … Continue reading
Your brand as the creator of margin
There are lots of definitions of brands I love: The face of your business strategy What people say about you when you are not in the room and finally: the value created over the cost of goods and services. This last one is a great one, because it strikes at the heart of what it … Continue reading
Thought Leaders Circle 