Ecosystems have always been a key driver of successful innovation in great companies like Microsoft, Apple and Amazon, but today, ecosystem innovation is taking centre stage. Louise Kelly, of Hearts and Minds, investigates how symbiotic value between companies is created in ecosystem innovation and the conditions that need to be in place for ideas to … Continue reading
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Augmented Holograms- ways of brands being seen
As we reflect on the shattered remains of the Google Glass flop into the marketplace, we begin to ask ourselves if not that, then what? The thing with being first is that you can never quite pick where the market will land. The left brained tech companies like Google and Sony have failed to make … Continue reading
How marketplaces are conversations and the story of uncertainty
Source: tradingeconomics.com In the ground breaking book the Cluetrain Manifesto, the authors made the claim that marketplaces are a conversation. It is true, it is the information we get from our peers which sets the scene for our willingness to take risk, to borrow and spend. Those sectors that are dramatically impacted by the high Australian … Continue reading
Small players disrupt the ‘big brand’ dominance
Everyone loves an underdog comes good story and in today’s market, with crowd funding technology and our appetite for creativity and the unique, there has never been a better time for someone to make it big, on a whim and a prayer. The “big is better” dominance is starting to dissipate as small boutique players … Continue reading
Business doing good, feeling good and 10 times more profitable
Find Love at Whole Foods Market _ YouTube See WholeFoods, the conscious business and their tongue in cheek, hook up service. (For the record, they weren’t first, I hear Coles at Neutral Bay Sydney has been hook up heaven for over two decades.) John Mackey, the co CEO and co-founder of the Whole Food Market … Continue reading
New media is not just digital, it is also experiential, community based, meaningful and practical
Who wouldn’t love their brand to be the easiest, most natural fit with their customer’s life? After all, the degree to which you fit in and create value, is the measure of a great brand. We need to land into our customers’ world by being relevant, resonant and now these days, by belonging and being … Continue reading
How our online and real world shopping experiences are converging
Well as often happens when the pendulum swings too far in one direction, a new balance has been found, one where retail is both an online and real world play. The balance opens up some interesting dilemmas and potential shifts in power and margin. Take for instance Apple’s latest acquisition WiFiSLAM. (SLAM stands for Simultaneous … Continue reading
Why a branded concept will increase your sales
Utes in the Paddock, Art as a people magnet, attracts over 60,000 visitors a year, at an day value of $129 a day, and has an economic value of $7,740,00 per year to the Central NSW region. This is a brilliant brand concept that conveys the identity of Central NSW culture through a powerful brand … Continue reading
Product and service brands morph into branded platforms – like Nike+
Not many business concepts hit me with the potential of the branded platform, where brands come together to create value they could not deliver on their own. We are all familiar with Apple Itunes store, but what about the other brands that are mobilising themselves to be a conduit for even greater value, by becoming … Continue reading
Gangnam Style 1 billion youtube views was no accident
At its peak, Guinness Book of Records declared the Psy’s Gangnam Style had received the most likes ever on a YouTube video. Gangnam Style hit one billion views on 21 December, 2012. The Youtube count at the time of writing January 13, 2013, is 1,173,693,451. When we think of Gangnam style, we think of this amazing, … Continue reading
Thought Leaders Circle 