Our hyper competitive marketplace is both creating and destroying brand value at a greater pace than ever before. The spikes and troughs of shift in brand value of the world’s most valuable brands have never been so tumultuous and precipitous. These shifts in brand values and market capitalisation have been tracked by Hearts and Minds … Continue reading
Filed under Brand Dialogue …
Big branded worlds to build your brand online
Enter Pyongyang from JT Singh on Vimeo. Barcelona GO! from Rob Whitworth on Vimeo. Whitworth’s stunning worlds of Barcelona and Pyongyang Brands are about being seen, or more importantly seeing the brand in your world. Seeing the brand is more important than ever in this data and information rich world. We are all hungry for … Continue reading
Marketing innovation through personal brands
Many hold the belief in “an idea whose time has come”. They have a sense of a collective consciousness that births an idea or new concept at the right time, with ideas often born in many places, simultaneously. An artist or entrepreneur is perceived as the conduit through which an idea is born. Research by … Continue reading
From a fortress of value, to an ecosystem of value, the new way of building business
Open collaboration, togetherness, business boundaries with passages in and out, open architecture, open talent, sharing IP, these are the qualities that are building businesses of the future. The old tightly guarded trade secrets, the product based value propositions, are being out trumped by externally engaged, win-win business alliances that are creating ecosystems of value. Just … Continue reading
Big brands fall as small community and social brands rise
As the world’s love affair with big brands dwindles and the billion dollar global brands of Proctor and Gamble and Unilever loose their sparkle, we are seeing the rise of more tribal, community market driven brands. Local produce is flourishing, as are amateur brands, both blooming against the decline of the big brands. Today almost … Continue reading
How marketplaces are conversations and the story of uncertainty
Source: tradingeconomics.com In the ground breaking book the Cluetrain Manifesto, the authors made the claim that marketplaces are a conversation. It is true, it is the information we get from our peers which sets the scene for our willingness to take risk, to borrow and spend. Those sectors that are dramatically impacted by the high Australian … Continue reading
Small players disrupt the ‘big brand’ dominance
Everyone loves an underdog comes good story and in today’s market, with crowd funding technology and our appetite for creativity and the unique, there has never been a better time for someone to make it big, on a whim and a prayer. The “big is better” dominance is starting to dissipate as small boutique players … Continue reading
Business doing good, feeling good and 10 times more profitable
Find Love at Whole Foods Market _ YouTube See WholeFoods, the conscious business and their tongue in cheek, hook up service. (For the record, they weren’t first, I hear Coles at Neutral Bay Sydney has been hook up heaven for over two decades.) John Mackey, the co CEO and co-founder of the Whole Food Market … Continue reading
New media is not just digital, it is also experiential, community based, meaningful and practical
Who wouldn’t love their brand to be the easiest, most natural fit with their customer’s life? After all, the degree to which you fit in and create value, is the measure of a great brand. We need to land into our customers’ world by being relevant, resonant and now these days, by belonging and being … Continue reading
How our online and real world shopping experiences are converging
Well as often happens when the pendulum swings too far in one direction, a new balance has been found, one where retail is both an online and real world play. The balance opens up some interesting dilemmas and potential shifts in power and margin. Take for instance Apple’s latest acquisition WiFiSLAM. (SLAM stands for Simultaneous … Continue reading
Thought Leaders Circle 