Posted in January 2018

How to design a brand and create value to lead in your chosen market.

Successful brands are ones that promise breakthroughs, substantial transformations, in ways that are not easily replicated in the market.   The transformations that become breakthroughs are the transformations that take your customer’s world, or your customer’s life, closer to an ideal. Implicit in this transformation is a set of experiences, interactions, transactions and outcomes delivered … Continue reading