Ecosystems have always been a key driver of successful innovation in great companies like Microsoft, Apple and Amazon, but today, ecosystem innovation is taking centre stage. Louise Kelly, of Hearts and Minds, investigates how symbiotic value between companies is created in ecosystem innovation and the conditions that need to be in place for ideas to … Continue reading
Posted in November 2016 …
Bringing greater personalisation to the branded experience – lessons from Uber and Telsa
A look under the bonnet at the role personalisation has played in creating the world’s fastest growing company Uber and Telsa, a company which dreams and executes big, headed by the world’s next Steve Jobs, Elon Musk. By Louise Kelly of Hearts and Minds a brand focused customer experience consultancy and founder Thought Leaders Circle. … Continue reading
Growing brand value through collaboration
Our hyper competitive marketplace is both creating and destroying brand value at a greater pace than ever before. The spikes and troughs of shift in brand value of the world’s most valuable brands have never been so tumultuous and precipitous. These shifts in brand values and market capitalisation have been tracked by Hearts and Minds … Continue reading
