As the world’s love affair with big brands dwindles and the billion dollar global brands of Proctor and Gamble and Unilever loose their sparkle, we are seeing the rise of more tribal, community market driven brands. Local produce is flourishing, as are amateur brands, both blooming against the decline of the big brands. Today almost … Continue reading
Posted in June 2013 …
How to use brand planning to innovate faster than your competitors
Immelt shares with us the background knowledge to manage change and innovation (Thanks Jeff) Fast innovation is the term to describe the holy grail of today. Richard Spencer gave us a punchy definition of Fast Innovation in his co authored work: Fast Innovation Achieving Superior Differentiation, Speed to market and Profitability. Fast Innovation. The process … Continue reading
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