Everyone loves an underdog comes good story and in today’s market, with crowd funding technology and our appetite for creativity and the unique, there has never been a better time for someone to make it big, on a whim and a prayer. The “big is better” dominance is starting to dissipate as small boutique players … Continue reading
Posted in April 2013 …
Business doing good, feeling good and 10 times more profitable
Find Love at Whole Foods Market _ YouTube See WholeFoods, the conscious business and their tongue in cheek, hook up service. (For the record, they weren’t first, I hear Coles at Neutral Bay Sydney has been hook up heaven for over two decades.) John Mackey, the co CEO and co-founder of the Whole Food Market … Continue reading
New media is not just digital, it is also experiential, community based, meaningful and practical
Who wouldn’t love their brand to be the easiest, most natural fit with their customer’s life? After all, the degree to which you fit in and create value, is the measure of a great brand. We need to land into our customers’ world by being relevant, resonant and now these days, by belonging and being … Continue reading
How our online and real world shopping experiences are converging
Well as often happens when the pendulum swings too far in one direction, a new balance has been found, one where retail is both an online and real world play. The balance opens up some interesting dilemmas and potential shifts in power and margin. Take for instance Apple’s latest acquisition WiFiSLAM. (SLAM stands for Simultaneous … Continue reading
Thought Leaders Circle 