Utes in the Paddock, Art as a people magnet, attracts over 60,000 visitors a year, at an day value of $129 a day, and has an economic value of $7,740,00 per year to the Central NSW region. This is a brilliant brand concept that conveys the identity of Central NSW culture through a powerful brand … Continue reading
Posted in February 2013 …
Why brands will always need some outside research and creative genius
I am often told by marketing professionals, that when a new comer enters an organisation they have about 6 months to be perceived as the credible outsider bringing in learning and insights. Everyone is all ears, hoping to adopt the precious new information. After that time, their value and world view, shifts to one of … Continue reading
Product and service brands morph into branded platforms – like Nike+
Not many business concepts hit me with the potential of the branded platform, where brands come together to create value they could not deliver on their own. We are all familiar with Apple Itunes store, but what about the other brands that are mobilising themselves to be a conduit for even greater value, by becoming … Continue reading
Thought Leaders Circle 