See Deepak Chopra’s address to Google on the power of personal consciousness and team consciousness in creating business value. This is a must see and a hopeful and empowering message about conscious business. Deepak teaches The Soul of Leadership at the Kellogg School of Management. ( Yes, yes and yes to Deepak’s world view ) … Continue reading
Posted in December 2012 …
Creating trust through employee and stakeholder social media
Angela Ahrendts, the CEO of Burberry, thinks that the language of business is no longer English, she believes the language of business is social. She goes on to say that until we “feel felt” by each other, we will not be in a trusting relationship. Right on Angela! Social language is the way to feel felt … Continue reading
Brands with well being, social and environmental values are disrupting the marketplace
A greater sense of personal responsibility is redefining the way your customers perceive value. Personal responsibility, and the social kudos that comes from personal responsibility, is making a profound difference in the way customer’s buy and attach to a brand. People are looking to make a contribution to the world with their brand of choice. … Continue reading
Etsy, community marketplaces and the value of scarcity
Etsy – the spoof video In today’s mass commodity market, many things, many cheap things, look the same. Consumer preference is moving away from a manufacturing economy towards one that is based on a community marketplace, like the shift from mass market brands on the supermarket shelf to farmers markets. In the community driven marketplace, … Continue reading
Thought Leaders Circle 