I was recently conversing with a business owner who had watched the fall and fall of his wholesaling business as Chinese factories with web based shop fronts smashed his market share ….not an unfamiliar story, I have heard it all before. When you look, you find an Achilles’ Heel in Chinese manufacturing, and over time, … Continue reading
Posted in October 2012 …
The greatest predictor of failure ” Quickened pulse and self delusion”
As a creative right brainer, I often marvel at the cool headed logic of an enlightened left brainer, and none more so than, Warren Buffett. Buffett’s genius is referenced throughout this blog (thanks Warren!). Recently I have been reading Buffett’s biography The Snowball, hoping some of his genius will rub off on me. I note … Continue reading
Get your brand in front of the market or be run over
Unless we create a culture of innovation, our business will be left behind. This requires the knowing of what to do and the ability to do it. Easy to say, not easy to do, in fact 70% of corporate initiatives fail to be initiated. (or so says Michael Jarrett, a Professor of Organisational Behaviour at … Continue reading
Why ‘good enough’ brands are often better
Profound shocks to the world, bring shifts in social norms and value systems. Since the Global Financial Crisis we have been transitioning from an age of plenty to an age of adversity, with this has come a major change in the way we perceive value and in our perceived needs. The movers and shakers of the … Continue reading