Influencers are critical players to amplify the drop of one customer transaction, to the ripple effect of opinion leaders talking and the wave of trend setters creating followers. Great in theory, but how in practice would a brand generate social waves? The very worst move a brand can make is to jump on broadcast social … Continue reading
Posted in August 2012 …
Positive affect and why nothing succeeds like success
Winning is not about being first or better than, it is about achieving your goals in a competitive marketplace. And while it is good to keep your eye on the strategy, you also have to have the internal resources embedded in your people and culture to keep on winning. Here are some tips on winning, … Continue reading
E-tailer hits first years sales targets in the first three months – lessons in success by Warby Parker
When business students David Gilboa and Neil Blumenthal, pondered why eye glasses cost as much as an iphone, they were challenging how value was created in that category. Their research uncovered a “fat” and complacent sector, with 3 to 5 times mark up on the cost of goods, monopolized by 3 big giants who were … Continue reading
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