or so says the Corporate Executive Board’s Marketing Leadership Council, the world’s leading think tank sponsored by the top companies in the world. The compelling numbers don’t stop there. It also results in brands 86% more likely to be purchased, and wait there’s more..115% more likely to be recommended. Hearts and Minds research constantly points … Continue reading
Posted in July 2012 …
The secret life of an online shopper story 1
I am an online customer. When I want a product, I first google to do my research. I will search by need or product category and then, either drill down into the product and service explanation, or check out customer forums to make my decision. This year almost all my purchases were online…I bought a … Continue reading
The growth strategy and the pain of change
Do you know what your customers want, but feel it is too far out of your business comfort zone to give it to them? Doing something new often involves standing in the pain of change…. it involves being vulnerable, letting go of the comfort of the status quo, and experiencing the risk of doing it … Continue reading
Thought Leaders Circle 