These are the principles that define the Great Repeatable Models in business according to Chris Zook, partner at Bain and Co. (Thanks Chris!) Digging a little deeper and looking through the window of brand strategy, I decided to ponder Zook’s principles of greatness and consider the implications for brand planning and design. So here they … Continue reading
Posted in April 2012 …
Profit versus risk, and the new channels to market for a brand
The last tech bubble covered a period from 1995-2000. It was a time when investors would discard traditional drivers in investment for a potential future upside based on technology. Some collapsed, others like Amazon.com, went from a share prices of $107 to $7 only to rebound to $200 years later. I remember the same people, … Continue reading
Brands that succeed in social media need to undergo a power shift
Like any change in the “go to market” strategy of a business there is an inevitable change in the alignment of power within the organisation. Just as product siloed organisations typically failed in their efforts to align themselves around customer segments, today sales and marketing executives fear to unleash themselves into the power shift required … Continue reading
Branded value chains, making your business visible to the consumer
Radical innovations in the value chain, are creating promises that sit above the specifics of a product or a solution. Brands are saying, we stand in this space, we stand for this promise, and we are constantly improving. Branded business concepts that are brought to life through branded value chains, are increasingly the way business creates … Continue reading
Thought Leaders Circle 