Posted in April 2012

Fuzzy brands and the decline of Sony

In April 2012, Sony had doubled its projected net loss for 2011 to 520 billion yen, Sony’s fourth year of consecutive losses. So where did this master of consumer electronics, communications and information technologies loose its way? Sony is besieged by competitive challenge. While Chinese and Korean manufacturers snap at Sony’s ankles, commoditizing Sony’s baseline … Continue reading

Creating social capital for your brand

While reading an article by Christine M. Riordan and Kevin O’Brien (thanks guys) on the importance of social contracts and social capital to create great teamwork, I turned my mind to the value of creating social contracts and social capital in customer communities. Social capital, until now has meant, kudos, by associating our social image … Continue reading

Patents – protectors of brand value

Wrapping up your business and brand value into a legal entity, which can be protected and resold is critical to building shareholder value. This is the strategy of the world’s leading brands, who increasingly believe  patents and trademarks are  to be developed, licensed or sold. In doing so, the  value created from the  research and development … Continue reading